Brand identity for Akashi Sushi Bar, located in Bombinhas, Brazil. Infused with sophistication and elegance, the visual style pays homage to the grace of Japan, epitomised by the use of sleek stencilled serif fonts. The colour palette brings a harmonious blend of black & white accentuated by a striking red dot that is a subtle nod to the iconic red circle on the Japanese flag. This simple yet profound element encapsulates the essence of Akashi Sushi Bar, marrying tradition with contemporary allure.
Beyond visuals, the development of this identity extended to a captivating photo shoot of the restaurant's signature recipes to be displayed on big LED TVs, printed menus and social media posts.
