Previsibilidades

campaign of 16 ads

2012
To promote the Thirtieth São Paulo Bienal, it was created a campaign that highlights the uniqueness and unpredictable of the art exhibit. Separately, the 16 ads highlight commonplace and trivial themes, using black & white colours and monospaced typefaces. United, created a new piece forming a great eye, and was exposed at the Bienal as a complete mosaic. The ads were published on two consecutive editions of Contigo!, a weekly magazine by Editora Abril.

ADVERTISING AGENCY: Africa
COPYWRITER: Eugenio Mohallem
ART DIRECTORS: Guy Costa and Crystian Cruz
CREATIVE DIRECTORS: Eugenio Mohallem and Guy Costa
CREATIVE GROUP HEAD: Sergio Gordilho
RETOUCH: Africa Produções
PRINT PRODUCTION: Carla Lustosa and Edson Harada

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