The Rumpus Room is a flourishing childcare business in Newcastle, Australia. With the addition of four new centres since its original launch, the goal was to update the brand identity and establish distinct visual identities for each centre.
Drawing inspiration from the art of paper folding, the logo's crown received a unique treatment that breathed new life into The Rumpus Room's identity. This creative approach serves as a metaphor for the unfolding potential within each child under the care of the centres. New fonts were adopted, and each centre's distinctive colour palette was carefully selected, symbolising its individuality and character. The monogram with the initials of each centre was added to the brand's repertoire. The business cards had a special knife, forming the crown when closed.
The brand identity refresh is more than just a design update; it celebrates growth and diversity within The Rumpus Room family. Each centre now boasts its unique visual signature, reflecting the warmth and care embedded in the heart of this childcare business. The identity was later rolled out to The Rumpus Room's website.
Project developed while working at Beech agency.
