Impactful seasonal marketing campaign for Alpha, a globally influential Christian initiative spanning over 100 countries with more than 50 offices and courses worldwide. The approach was to craft a modular pattern derived from the brand's letters. This pattern served as the cornerstone for a series of dynamic illustrations featured across a spectrum of campaigns. From eye-catching banners at events to captivating social media campaigns throughout the year, the pattern seamlessly wove the brand narrative into every visual element. Project developed while working as a designer at Beech agency.
