While working as Head of Typography at Africa Advertising, once they came up with the task to create a tv spot for​​​​​​​ Brahma Country. With no budget to capture new videos, we had to rely on footage from the event in previous years, and they were not great. So they pointed me out to wear the hat of Art Director on this job and create large typographic compositions that would deviate the attention from the video. The motion graphics were produced by Filipe Birck, who did a great job emulating the letterpress effect on the lettering.

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