Mamão e Açúcar

brand identity + web design

2015
Visual identity and web design for Mamão e Açúcar, a Brazilian website dedicated to lactose and gluten free recipes that would be ready in no more than 30 minutes. The color scheme came from the fruit papaya (mamão), and the typefaces were inspired on DIY aesthetic. The homepage content was based on square images, thus the usage of vibrant colors and casual typography on the slider was essential to ensure a more dynamic navigation.

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